"I LOVE my web site"- Eric Dye, Vantivepoint Customer
GET FOUND |
CONVERT |
Analyze and Track |
| SEO | Conversion Pages | Lead Scoring |
| BLOG | Lead Tracking & Intelligence | Competitive Analysis |
| Social | Lead Management | Marketing Analytics |
| PPC | Optimize | Optimize |
Getting Found Online
- The Internet has profoundly transformed the way people learn about and shop for products. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, in the search engines, the blogosphere, and social media sites. In order to remain competitive, businesses websites need to be found online by the consumers already searching for the products and services that you sell. Inbound Marketing creates a reactive environment.
- How many search's are performed on the Internet each month for your Key Phrase?
- How many of those can we convert into a Lead?
- How many Leads can we convert into a Customer?
- How many of those came from my market? Outside of my market?
Conversion
- What do you want them to do when you get there? We pull up a customers web site and ask them..."What is it that you want the visitor to do when they get there?" You need to have a strong call to action, Click Here just doesn't cut it anymore. You need to have a buy now, fill this out, print this. What's your goal? Do you want to collect email addresses? Have walk-in traffic, fill bays with cars, waiting rooms with patients, dining rooms with patrons or sell online via a form or application?
- Are you optimized for conversion? Is each page of your web site built to have someone find it on the Internet and then convert them to a lead or customer?
- Is your goal of each page on your web site to convert a visitor into a customer?
- How many conversions do you have a month?
- What is your conversion rate?
Analyze, Optimize and Track
- Which ad's attract the most visitors?
- What form is it that converts most visitors into leads?
- How many conversions did I have from online campaigns this year? How many of them called in as a result of my campaign?
- What would happen if I took my most attractive ad and sent them to my highest converting page?
Where do I find the time to manage all this?
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SEO and Web Promotion
Vantivepoint offers full service outsource web marketing services. We do all the heavy lifting so you can focus on aspects of growing your business. Learn more about our fully customizable SEO and web marketing services
Web Design & Web Application
Vantivepoint's robust site platform allows you to build your own, or let us build it for you and you can enjoy complete control with point & click management.
Training and Consulting
Outsourcing web marketing and SEO to Vantivepoint isn't a good fit for everyone. If you are a larger company with an in-house web development and/or marketing department, or if you are more of a do-it-yourselfer, you will need some web marketing education and training. Let us be your partner in strategic consulting, training & support.